I recently pulled this book out of storage and set it in one of my children's book baskets. The book was given to my by my grandparents when I was five years old. Reading it now, it seemed very simple and old-fashioned, and I honestly didn't think my children (3.5 and almost-2) would be at all interested in it. I was very surprised that both of my children asked to read it several times in a row! There's something about this book that they love!
I do want to clarify that I haven't bought a new copy of the book yet. I assume that this one is the same as mine from nearly 30 years ago.