Craig Robinson is not a geographer, but he sure makes the facts - as he sees them - fun to read. The brightly illustrated book covers the countries of the world in ways no snobby scholar would. Filled with facts and even more filled with wit, Atlas, Schmatlas: A Superior Atlas Of The World is both funny and informative in the same way as the recently published Borat and Onion's Atlas books.
The book is irreverent and turns the concept of an Atlas upside down, but read more carefully and the sarcasm is so true it begins to hurt. It is doubtful many parents would buy this as a present for their children, which is sad because Schmatlas would otherwise inform the reader that Nepal's "Mount Qomolangma can make a rich man's penis bigger" or that after getting rid of the aristocratic Brits, "Americans decided that they'd have a president instead, one that wasn't part of a rich family where fathers and sons ruled the nation and just helped out their rich mates."
Good insight indeed (and maps, capitals, population statistics and more too), but whether the book will be referenced too many times is probably a matter of taste. Perhaps knowledge is something that needs to be passed on after all, which makes Schmatlas perfect for regifting instead of resifting.