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商品の説明
内容説明
Art today is defined by its relationship to money as never before. Prices of living artists' works have been driven to unprecedented heights, conventional boundaries within the art world have collapsed, and artists now think ever more strategically about how to advance their careers. Artists no longer simply make art, but package, sell, and brand it. Noah Horowitz exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it's headed. He takes a unique look at the globalization of the art world and the changing face of the business, offering the clearest analysis yet of how investors speculate in the market and how emerging art forms such as video and installation have been drawn into the commercial sphere. By carefully examining these developments against the backdrop of the deflation of the contemporary art bubble in 2008, "Art of the Deal" is a must-read book that demystifies collecting and investing in today's art market.
著者について
Noah Horowitz is an art historian and expert on the international art market. He has edited and contributed to publications on contemporary art and economics for institutions including the Serpentine Gallery, London; the Astrup Fearnley Museum of Modern Art, Oslo; and the United Kingdom's Intellectual Property Office. He received his PhD from the Courtauld Institute of Art, London, and currently lives in New York, where he is a member of the faculty of the Sotheby's Institute of Art and director of the VIP Art Fair.
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カスタマーレビュー
Amazon.com で最も参考になったカスタマーレビュー (beta)
Amazon.com:
6件のカスタマーレビュー
4 人中、4人の方が、｢このレビューが参考になった｣と投票しています。
This was an eye-opener!
2011/5/21
形式:ハードカバー
Art of the Deal was illuminating... It has totally opened my eyes to what goes on below the surface in the art world. I don't work in the arts but follow the occasional news story/price reports with some interest, and now feel a lot better informed. It's neither too cynical nor too idealistic, which is a rare thing! You can also tell that Horowitz is coming from an art historical background - this is by far the most serious and well-considered take on the field that I have yet come across (I feel a lot of the recent books on the topic have been written by people who've come to the field from other areas). It is heavy on facts and footnotes but there are more than enough surprising insights and a good flow to the text to keep you going. I think this book appeals to both experts and novices in the field, and outsiders who simply want to be better equipped at understanding how the glitzy art market works. A fascinating read. I strongly recommend it!
1 人中、1人の方が、｢このレビューが参考になった｣と投票しています。
A long overdue book on understanding the art market
2011/10/27
形式:ハードカバー
Art of the Deal is an inspiring excavation of the many building blocks of the art market, weaving a succinct walkthrough of art historical insights with clever perspectives on contemporary practice. I finished the book astonished that something similar had not been written long ago--after all we live in a world where understanding market behaviour is no longer desirable but a must! Although the book cannot be said to be easy reading to the layman reader, testing our understanding of both cutting-edge art historical theories and complex financial factors, it is nonetheless a highly enjoyable read. I especially found myself amused when reading the chapter on experiential art: Indeed, how does one price an art work consisting of the artist cooking a meal and leaving the messy kitchen behind!? Having read Noah Horowitz' book, I can now say that I better understand the Art of the Deal!
25 人中、17人の方が、｢このレビューが参考になった｣と投票しています。
Sorry Mr. Horowitz...
2011/3/31
形式:ハードカバー
I couldn't wait for this book, I'd heard good things about it and have read some other really terrific books on the art market. Instead it is an unreadable, impenetrable mass of facts and it's cold, there's no feeling in this book plus it has no flow. I hung in there hoping that it would take hold of me but in fact I can't get it back to the bookstore fast enough to return it. I don't even want it in my house. Clearly Mr. Horowitz is a bright guy and I figured him to be an accountant so imagine my surprise when I read the jacket to see the laundry list of his art experiences which is impressive, however it is very clear is that he has never "made" art. He deals in it and with it like a commodity but he has not one clue about what art is and judging by this book no feeling for it either. He could be talking sneakers, or t-shirts...whatever. If you like cold facts, charts, abstruse, emotionless writing then this is the book for you. I found it most curious that the preface, introduction, notes re sources and acknowledgements then the conclusion, Appendix and incredible 66 page section on notes in total are all longer than the "book" part. The most readable parts of the book were the quotes from others and some of the notes section. I was hoping this book would round out my beloved Robert Hughes writings, Don Thompson's spectacular "12 Million Dollar Shark..." and Sarah Thornton's "7 Days in the Art World". No even close. It will not share my bookshelf space with those terrific books.
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