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商品の説明
著者について
Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He’s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.
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カスタマーレビュー
Amazon.com で最も参考になったカスタマーレビュー (beta)
Amazon.com:
16件のカスタマーレビュー
14 人中、14人の方が、｢このレビューが参考になった｣と投票しています。
A Great Marketing Story
2009/11/18
形式:ハードカバー|Amazonが確認した購入
Some marketers may be liars; some may be honest; those who are the most successful, combine honesty with a compelling message. That's the secret to a great marketing campaign, and that's why Seth Godin's book is so interesting. He knows how to tell relevent stories which engage the reader; before you know it, you've read this entire book.
The message Godin is delivering is really quite simple. Marketers should have a good story to tell; if it's a good enough story, consumers will repeat it, and that story has now become entrenched in our minds as "reality". Mission accomplished.
Successful marketers understand the importance of creating demand from telling a good story. However, as Godin warns, the stories had better be authentic; consumers in this day and age of social media are quick to spot the phonies. That's good news for the consumers; and should be good news for the creative marketers, who have good stories to tell. That probably explains why Twitter is becoming so popular; people like stories, especially short ones that are confined to 140 characters or less. Cutting to the chase has never been more important than it is today.
It should also be good news for Seth Godin, because his story is authentic, very witty, and most compelling. I highly recommend reading it for yourself; I honestly believe you won't be disappointed.
The message Godin is delivering is really quite simple. Marketers should have a good story to tell; if it's a good enough story, consumers will repeat it, and that story has now become entrenched in our minds as "reality". Mission accomplished.
Successful marketers understand the importance of creating demand from telling a good story. However, as Godin warns, the stories had better be authentic; consumers in this day and age of social media are quick to spot the phonies. That's good news for the consumers; and should be good news for the creative marketers, who have good stories to tell. That probably explains why Twitter is becoming so popular; people like stories, especially short ones that are confined to 140 characters or less. Cutting to the chase has never been more important than it is today.
It should also be good news for Seth Godin, because his story is authentic, very witty, and most compelling. I highly recommend reading it for yourself; I honestly believe you won't be disappointed.
7 人中、7人の方が、｢このレビューが参考になった｣と投票しています。
Seth's Best Book on Marketing
2010/5/21
形式:ハードカバー
I have been reading Seth's blog for years and have read almost all of his books. I feel that All Marketers are Liars is Godin's manifesto on marketing. After this book, he started to focus more on leadership (Tribes, Linchpin) and less on marketing.
If you want to market your organization well, read this book first. Then read Purple Cow. Then read
Tribes.
This is the book I wish every marketer would read. It is Seth's best book on marketing.
If you want to market your organization well, read this book first. Then read Purple Cow. Then read
Tribes.
This is the book I wish every marketer would read. It is Seth's best book on marketing.
4 人中、4人の方が、｢このレビューが参考になった｣と投票しています。
Do Yourself A Favor - Read This Book
2010/11/19
形式:ハードカバー|Amazonが確認した購入
Today's world is different from yesteryear's world. Seth Godin is right on the mark with this book. He tells you the real psychology behind the technique of an old word "Marketing." Everyone thinks they know what marketing is, they don't. Do yourself a favor and read this book first, before you do anything else. If you understand the psychology in this book you will understand how to Market your brilliant idea. There is no Top Ten, Best Tips or How To Do This, or That. Those are gimmicks, you are just paying someone to tell you what you already know. And you will find the so-called tips are just borrowed ideas not original content. Actually, your story costs nothing to tell, just tell it properly, once you have read the book you will understand. This is one of the best books about Marketing, written by someone who has 'been there done that', gone through the ups and downs of life, and tells it like it is.
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