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よく一緒に購入されている商品
商品の説明
内容説明
Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts.
This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics.
- Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software's original creators
- Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback
- Examines principles and practices of Web analytics, then shows how to use GA's reports and how to track dynamic Web pages, banners, outgoing links, and contact forms
- Discusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API
Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.
著者について
Brian Clifton, Ph.D., is an internationally recognized Google Analytics expert who consults on website performance optimization for global clients. As the former head of web analytics for Google Europe, Middle East, and Africa, he defined the strategy for adoption and built a team of pan-European product specialists. Brian speaks at industry conferences, writes regularly on his Measuring Success blog (www.advanced-web-metrics.com/blog), and wrote the first edition of this book.
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カスタマーレビュー
Amazon.com で最も参考になったカスタマーレビュー (beta)
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23件のカスタマーレビュー
19 人中、18人の方が、｢このレビューが参考になった｣と投票しています。
Excellent book for both beginners and advanced Analytics users
2010/3/9
形式:ペーパーバック
Advanced Web Metrics is an outstanding book. It covers from shallow to Deep Ocean and gives the necessary tools to navigate through waves, tempests and calm seas. And it shows the reader how to find islands of insights!
Brian Clifton describes techniques that will help you understand and improve your website using Google Analytics. He goes over very important concepts and questions that are usually misunderstood: Why Web Analytics is important & what are the available technologies? How Google Analytics works & how it deals with privacy? Which reports should you use & how to do it? How to ensure that your data is accurate & how to enhance your reports using advanced implementation techniques?
The book is not a theoretical read; it goes into real world tasks and shows the reader what he needs to know in order to succeed using Google Analytics. In addition to showing all there is to be shown on Google Analytics, he also provides some very useful examples on third party applications that use the Google Analytics API and out of the box integrations with other tools or sources of data (CRM, call tracking, Website Optimizer).
But the biggest quality of this book is the way Dr. Clifton approaches the subject. Even readers acquainted with Google Analytics and optimization techniques described in the book will find insights that will help them understand the subject deeper and organize the knowledge in their brains.
Brian Clifton describes techniques that will help you understand and improve your website using Google Analytics. He goes over very important concepts and questions that are usually misunderstood: Why Web Analytics is important & what are the available technologies? How Google Analytics works & how it deals with privacy? Which reports should you use & how to do it? How to ensure that your data is accurate & how to enhance your reports using advanced implementation techniques?
The book is not a theoretical read; it goes into real world tasks and shows the reader what he needs to know in order to succeed using Google Analytics. In addition to showing all there is to be shown on Google Analytics, he also provides some very useful examples on third party applications that use the Google Analytics API and out of the box integrations with other tools or sources of data (CRM, call tracking, Website Optimizer).
But the biggest quality of this book is the way Dr. Clifton approaches the subject. Even readers acquainted with Google Analytics and optimization techniques described in the book will find insights that will help them understand the subject deeper and organize the knowledge in their brains.
10 人中、9人の方が、｢このレビューが参考になった｣と投票しています。
Extremely useful
2010/4/29
形式:ペーパーバック
I've already put into action some of the advanced tips in this book even though I haven't quite finished reading it yet which makes it an excellent investment. It covers strategy, implementation and real world usage in clear terms that are easy to follow. It should answer any question you have of Google Analytics, and in my opinion is more palatable than Google's own help section.
The real world examples are excellent, real situations that users will face explained in a manner that takes account of the business need, the roles effected and detailed implementation, report and analysis guides that work like a charm.
This will be one I use again and again
The real world examples are excellent, real situations that users will face explained in a manner that takes account of the business need, the roles effected and detailed implementation, report and analysis guides that work like a charm.
This will be one I use again and again
10 人中、9人の方が、｢このレビューが参考になった｣と投票しています。
Fantastic book! I suggest to buy it
2010/4/12
形式:ペーパーバック
I am very glad to have bought this book. It is fantastic!
Yesterday I passed the google analytics individual qualification with 88% score thanks to the book of Brian Clifton and Google Analytics course online.
Yesterday I passed the google analytics individual qualification with 88% score thanks to the book of Brian Clifton and Google Analytics course online.
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