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Inamori's book is divided up into two parts. Part one provides a series of insights on "How to Succeed in Life", covering the following key areas: ability, effort, attitude, and success. His central thesis is that success = effort x ability x attitude. Most of us tend to see success as the result of effort and ability, but overlook the power of maintaining a positive attitude. Inamori urges the reader not to overlook the immense power that a positive attitude can have, both in terms of attracting support for our goals, and in terms of building and maintaining our own self esteem.
The second part of this book focuses on "How to Succeed in Business" and covers the following eight areas; passion, profit, ambition, sincerity, strength, innovation, optimism, and 'never give up'.
Above all else, this book contains genuine bursts of insight that will enrich the perspective of most readers. Unlike so many self-help products that promise the earth and deliver disappointment, this book is as close as the thinking person will get to "the real deal".
I would put this book on the same shelf with "The Witch Doctors" by Micklethwait & Wooldridge, and "Dangerous Company" by O'Shea & Madigan - all of these are excellent business books, and stand out as unique and valuable contributions to our understanding of the meaning of success in today's modern world of work.
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