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彼らの作品の数々は、モックアップ段階のものも含め贅沢に紹介されていて、
ＭＡＣ登場以前のものからそれ以降のものまで、どれも素晴らしいです。
タイポグラフィの可能性を極限にまで追求しようとした妥協なき姿勢や
８０年代半ばから２０００年ごろまで、業界の体質の変遷に翻弄されながらも
デザイナーとしての意地やプライド、信念を貫き通した姿勢にも感動します。
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1個のレビュー
10 人中、10人の方が、｢このレビューが参考になった｣と投票しています。
A great read that focuses on process rather than product.
2006/1/19
形式:ハードカバー
This is a really interesting book that breaks the common mould of graphic design career reviews. The usual "slide show" of finished posters/books/etc is shunned in favour of a deeper look at the thought process & physical development behind selected work.
The book is by Mark Holt & Hamish Muir -the principals in 8vo from around the time of its inception in the early 80s until its eventual closure in 2000. In this time they most notably worked for Factory Records, the Museum Boijmans Van Beuningen, "Flux" music festival & Holt Hinshaw Pfau on very open, unconstrained briefs to design posters & other printed material. On these "creative" (as some would have it) briefs, they applied their own interpretation of rational "international style" - resulting in some of the best graphics of the era. However, the more interesting aspects of this book are their application of grid systems & rational design process to more everyday items - such as phone & water bills.
The book openly shares their exploration of intellectual & physical process behind a form of graphic design that shied away from using images, and through that mechanism, the reader is introduced not only to how they produced graphics - but what "design" meant to them. When everything in the late 1980s was "designer", 8vo described themselves as "visual engineers" rather than "designers". With this exploration, the reader should come away with an appreciation of the process behind credit card bills as much as an appreciation of the aesthetics of a good type-based poster.
The book is dimensionally small, but does come in at over 500 pages. It is very well designed & features 5 essays from esteemed designers. If you are looking for a glossy career retrospective - this isn't your book. If you are looking for a fantastic insight into the process behind great design, then it is!
The book is by Mark Holt & Hamish Muir -the principals in 8vo from around the time of its inception in the early 80s until its eventual closure in 2000. In this time they most notably worked for Factory Records, the Museum Boijmans Van Beuningen, "Flux" music festival & Holt Hinshaw Pfau on very open, unconstrained briefs to design posters & other printed material. On these "creative" (as some would have it) briefs, they applied their own interpretation of rational "international style" - resulting in some of the best graphics of the era. However, the more interesting aspects of this book are their application of grid systems & rational design process to more everyday items - such as phone & water bills.
The book openly shares their exploration of intellectual & physical process behind a form of graphic design that shied away from using images, and through that mechanism, the reader is introduced not only to how they produced graphics - but what "design" meant to them. When everything in the late 1980s was "designer", 8vo described themselves as "visual engineers" rather than "designers". With this exploration, the reader should come away with an appreciation of the process behind credit card bills as much as an appreciation of the aesthetics of a good type-based poster.
The book is dimensionally small, but does come in at over 500 pages. It is very well designed & features 5 essays from esteemed designers. If you are looking for a glossy career retrospective - this isn't your book. If you are looking for a fantastic insight into the process behind great design, then it is!
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