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明快な文章を書くことは、明快な論理構成をすることにほかならない――。
本書は、マッキンゼーをはじめとする世界の主要コンサルティングファームでライティングのコースを教えるバーバラ・ミントが、独自の文書作成術を披露した本である。
本書は、マッキンゼーをはじめとする世界の主要コンサルティングファームでライティングのコースを教えるバーバラ・ミントが、独自の文書作成術を披露した本である。
著者はまず、多くの人がわかりやすい文章を書けないのは、論理構造に問題があるからだ、と指摘する。その上で自らが考案した「ピラミッド原則」と呼ばれる考え方を提示し、物事を上手に論理立てて述べるテクニックを伝授していく。序文で人の注意を引きつけるにはどうすればいいか、相手を説得するのにどんなロジックを用いればいいか、問題点をどうやってまとめればいいか…。文章について人々が抱くさまざまな疑問点について、それぞれ適切なフレームワークを用意している。サンプルとして用いられている事例が複雑でわかりにくいのは気になるが、その分実務でも応用可能な論理的思考の訓練ができる。
仕事で報告書や企画書を作成する必要のある人は、本書の内容を実践することで、戦略に基づいた説得が可能になるだろう。読むのに骨が折れるが、その分密度の濃い1冊だ。(土井英司)
Synopsis
The communication of ideas, whether to colleagues or clients, is one of the key factors in determining personal success. "The Pyramid Principle" shows how to structure and present arguments so that they gain immediate understanding.
--このテキストは、絶版本またはこのタイトルには設定されていない版型に関連付けられています。
内容説明
What is it that enables some people to put complex ideas across persuasively in writing, while others struggle to articulate their thoughts? How often have you had to work hard to produce clear reports, papers, analyses, presentations and memos? The clear communication of ideas, whether to clients, colleagues or the management board, is a key factor in determining personal success. The Pyramid Principle explains how to: *think creatively, reason lucidly, and express ideas with clarity *define complex problems and establish the objectives of any document *assess your ideas and recognize their relative importance *structure your reasoning into a coherent and transparent argument *analyze your argument to confirm its effectiveness. Barbara Minto's best-selling book, now in its third edition, is based on the concept that any grouping of ideas is easier to comprehend if it is pre-sorted into a logical structure before being committed to paper, and experience has shown that a 'top-down' pyramid structure is the most readily understood.Applying the Pyramid Principle will enable you to present your thinking so clearly that the ideas move off the page and into the reader's mind with a minimum of effort and a maximum of effect. Bring your ideas to life!
--このテキストは、絶版本またはこのタイトルには設定されていない版型に関連付けられています。
内容(「BOOK」データベースより)
マッキンゼーをはじめ、世界の主要コンサルティング会社、さらにペプシコ、オリベッティ、AT&Tシステム、ユニリーバなどでライティングのコースを教えているバーバラ・ミントが、コミュニケーション力を高める文章の書き方を紹介。
内容(「MARC」データベースより)
マッキンゼー社をはじめ、世界の主要コンサルティング会社でライティング指導にあたる著者が、独自のピラミッド原則で問題解決能力とコミュニケーション能力を伸ばす方法を解説する。1995年刊の新版。
Book Description
What is it that enables some people to put complex ideas across persuasively in writing, while others struggle to articulate their thoughts?
How often have you had to work hard to produce clear reports, papers,
analyses, presentations and memos?
The clear communication of ideas, whether to clients, colleagues or the management board, is a key factor in determining personal success.
The Pyramid Principle explains how to-
think creatively, reason lucidly, and express ideas with clarity
define complex problems and establish the objectives of any document
assess your ideas and recognize their relative importance
structure your reasoning into a coherent and transparent argument
analyze your argument to confirm its effectiveness. Barbara Minto's best-selling book, now in its third edition, is based on the concept that any grouping of ideas is easier to comprehend if it is pre-sorted into a logical structure before being committed to paper, and experience has shown that a top-down pyramid structure is the most readily understood.
Applying the Pyramid Principle will enable you to present your thinking so clearly that the ideas move off the page and into the readers mind with a minimum of effort and a maximum of effect.
Bring your ideas to life! --このテキストは、絶版本またはこのタイトルには設定されていない版型に関連付けられています。
How often have you had to work hard to produce clear reports, papers,
analyses, presentations and memos?
The clear communication of ideas, whether to clients, colleagues or the management board, is a key factor in determining personal success.
The Pyramid Principle explains how to-
think creatively, reason lucidly, and express ideas with clarity
define complex problems and establish the objectives of any document
assess your ideas and recognize their relative importance
structure your reasoning into a coherent and transparent argument
analyze your argument to confirm its effectiveness. Barbara Minto's best-selling book, now in its third edition, is based on the concept that any grouping of ideas is easier to comprehend if it is pre-sorted into a logical structure before being committed to paper, and experience has shown that a top-down pyramid structure is the most readily understood.
Applying the Pyramid Principle will enable you to present your thinking so clearly that the ideas move off the page and into the readers mind with a minimum of effort and a maximum of effect.
Bring your ideas to life! --このテキストは、絶版本またはこのタイトルには設定されていない版型に関連付けられています。
著者について
Barbara Minto developed The Pyramid Principle through her early work as a consultant at McKinsey & Company, Inc. She now runs her own consultancy, Minto International, Inc., specializing in teaching the Pyramid Principle to people whose major training is in business or the professions, but whose jobs nevertheless require them to produce complex reports, analyses, memorandums, or presentations. She has taught her course to most of the major consulting firms in the United States and Europe, as well as to many of the world's largest corporations and government organizations. She also taught Bob Waterman and Tom Peters, among others, while lecturing at McKinsey.
--このテキストは、絶版本またはこのタイトルには設定されていない版型に関連付けられています。