破天荒!2 仕事はカネじゃない! [単行本]

ロングセラー「破天荒！（原題：NUTS！）」の著者による第二弾。米国の優良企業の多くで、従業員たちが自分の技術や素質、才能を惜しみなく発揮しており、こうした企業は破天荒な企業文化を経営の基盤に据えたサウスウエスト航空と同じ遺伝子を宿していること発見する。そして、それを実現したリーダー（経営者）に着目し、伝統的な経営の慣習を打ち破り、利益至上主義で威圧的な経営を、心と魂・規律・ユーモアを基盤とし、社員に奉仕する経営に組み替えることこそが、これからの主流となるべき経営戦略であると論じる。

従業員が自分の技術や素質・才能を発揮している米国の優良企業について、破天荒な経営を基盤としたサウスウエスト航空との類似性を発見し、それを実現した経営者に着目して今後の経営戦略を論じる。「破天荒!」の続編。

The recent corporate scandals and layoffs may have damaged the public's trust in business, but corporate consultants Kevin and Jackie Freiberg could well restore some of that lost confidence with their inspiring descriptions of "gutsy leaders" who "have dismantled fear-based management and replaced it with heart, soul, discipline, loyalty, humor-and long-term record profits." Mostly men and a few women, the leaders in this round-up include James Blachard, CEO of Synovus Financial, and Colleen Barret, president and CEO of Southwest Airlines-a company that the Freibergs explored in depth in their first book Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success (1996). A model of employee-manager relations, Southwest didn't lay off a single person after 9/11, and it met its employee profit-sharing and savings plans and even opened new flight routes, all while increasing its share of the U.S. domestic market by about 25 percent. Among the Freibergs' other examples are the companies Planet Honda, Whole Foods, SAS Institute (a company that provides intelligence-software services), Ernst & Young and the U.S.S. Benfold (a Navy combat missile destroyer). The authors describe these entities' workplace strategies and philosophies on everything from "hiring people who don't suck" (a real no-brainer) to making work itself fun, and their bullet-point lists and sidebars suggest ways that managers can apply these strategies to their own businesses. An energetic leadership primer that's dynamic, entertaining and easy to read, this book should be popular among readers interested in finding new ways to make business work.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --このテキストは、絶版本またはこのタイトルには設定されていない版型に関連付けられています。

Kevin and Jackie Freiberg’s previous book, Nuts!: Southwest Airline’s Crazy Recipe for Business and Personal Success, described the unconventional leadership that made Southwest an airline industry dynamo. In GUTS!, the Freibergs look at twenty-five gutsy and extraordinarily successful businesses and introduce the chief executives who are creating a new corporate ethos that blows the doors off business-as-usual.

Drawing on five years of research, the Freibergs provide a behind-the-scenes look at these intensely focused, passionate, and unconventional leaders and their companies. Among them:

• James Blachard, CEO of Synovus Financial, a financial services giant with more than 16 billion dollars in assets
• Roy Spence, Jr., President of GSDM Advertising, which AdWeek magazine named “Agency of the Year” six times
• James Goodnight of SAS, a world leader in intelligence software

Although the leaders in the book represent a wide-range of industries, they share a common vision: They see business as a heroic cause and understand that good leadership isn’t a matter of position, but of influence. They reject hierarchical rules, rituals, and expectations, and have replaced in-the-box management with a culture based on passion and innovation. They regard their employees not as “human resources,” but as individuals with unique gifts and talents. And make everyone in the company responsible for the company’s brand and culture.

An exciting follow-up to Nuts!, which has sold nearly 500,000 copies in hardcover and paperback, GUTS! proves that it is possible to have fun, live your values, and still make money.

--このテキストは、絶版本またはこのタイトルには設定されていない版型に関連付けられています。

“Should be on the top of the reading stack of anyone interested in learning from the discoveries of executives who are explorers, innovators, motivators and charismatic, gutsy leaders.” —Don Hall, Jr., President and CEO, Hallmark Cards, Inc.

 
"A must read for executives in search of their leadership ‘soul’. . . Defines the spirit, courage and passion necessary in providing leadership in today's challenging business environment." —Larry Kurzweil, President and Chief Operating Officer, Universal Studios Hollywood
 
“Will provide you with real business ideas and inspiration straight from some of the world's gutsiest and gifted leaders in business today.” —Roger J. Dow, SVP, Global and Field Sales, Marriott International --このテキストは、 ペーパーバック 版に関連付けられています。

KEVIN and JACKIE FREIBERG, the authors of the bestselling Nuts!, are professional speakers and consultants on leadership development, culture innovation, and building lifetime customer loyalty. Kevin is the president and Jackie is a co-owner and managing partner of the San Diego Consulting Group, Inc. They speak at more than one hundred events a year, and consult top companies such as Ernst & Young, FedEx, General Electric, and Federated Department Stores. They live in San Diego, California.


From the Hardcover edition. --このテキストは、 ペーパーバック 版に関連付けられています。

フライバーグ,ケビン
夫婦であり、コンサルティング会社フライバーグ・コムの共同経営者。アメリカン・エクスプレス、イーライリリー、アーンスト&ヤング、フェデレーテッド・デパートメントストア、モトローラ、プログレッシブ保険、ユニバーサル・スタジオといった一流企業のコンサルタント業務を行っている、人気抜群の論客。カリフォルニア州サンディエゴで暮らしている

フライバーグ,ジャッキー
夫婦であり、コンサルティング会社フライバーグ・コムの共同経営者。アメリカン・エクスプレス、イーライリリー、アーンスト&ヤング、フェデレーテッド・デパートメントストア、モトローラ、プログレッシブ保険、ユニバーサル・スタジオといった一流企業のコンサルタント業務を行っている、人気抜群の論客。カリフォルニア州サンディエゴで暮らしている

小幡 照雄
1933年生まれ(本データはこの書籍が刊行された当時に掲載されていたものです)