ベンチャー創造の理論と戦略―起業機会探索から資金調達までの実践的方法論 [単行本]

New Venture Creation: Entrepreneurship for the 21st Century is about the actual process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. It continues to be the product of experience and considerable research in the field—rooted in real-world application and refined in the classroom. The design and flow of the book are aimed at creating knowledge, skills, and awareness. In a pragmatic way—through text, case studies and hands-on exercises—students are drawn in to discover critical aspects of entrepreneurship, and what levels of competencies, know-how, experience, attitudes, resources and networks are required to pursue different entrepreneurial opportunities. The Eighth edition includes new cases and exercises, updated Web sites, and new text material to capture the current financial, economic, technological, and globally competitive environment of this first decade of the new century. --このテキストは、 ペーパーバック 版に関連付けられています。

本書は、世界中の数多くのビジネススクールで、ベンチャーに関する講義の基本書として使われており、本書で展開されている起業のアプローチは、すでに世界中の起業家、ベンチャーキャピタリスト、投資家、ビジネススクールの大学院卒業生を成功へと導き、高い評価を受けている。

世界のビジネススクールで高く評価されるベンチャー起業に関する知識と経験の集大成。膨大なケーススタディが語るベンチャーの歴史、知恵と実践の業績、そして成功の方程式。これから起業を目指す人にとって実践的な解説書。

This market leader covers the process of getting a new venture started, growing the venture, successfully harvesting it and starting again. The "workbook" contains tools and concepts entrepreneurs need to know prior to and while taking the start-up plunge. A new chapter (5) and 9 new text cases are highlights of the revision.

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide --このテキストは、 ペーパーバック 版に関連付けられています。