パラダイムの魔力―成功を約束する創造的未来の発見法 [単行本]

しなやかな発想で成功する秘訣とは？ 人の心を支配する「パラダイム」の驚くべき力を通じて、ビジネスの創造的未来がはっきりと見える。変革の時代に何をよりどころにするべきか・・・答えはこの本の中に。 「今日は。手榴弾を 作っている会社のものですが、御社でお役に立つ技術をもってまいりました」………。

1980年代、どん底に沈んだ数々の米国企業に新しい理念を吹き込み、復活への精神的支柱となった著者が、しなやかな発想と成功のルールについて解き明かす。人間を、企業を、そして社会を支配するパラダイムの驚くべき力。*

How would like to spot future trends before the competition?

We all know the rules for success in our business or professions, yet we also know that these rules--paradigms--can change at any time. What Joel Barker does in Paradigms: The Business of Discovering the Future is explain how to spot paradigm shifts, how they unfold, and how to profit from them. Through the power of this method--paradigm spotting--you can:

find the people in your organization most likely to spot a new trend

help your key people adept when a massive change is occurring

learn to effectively grapple with your "intractable problems" and improve your results incalculably.

In addition, Paradigms is full of concrete examples of paradigm shifts and predictions for the future, and contains a new introduction detailing recent developments and pointing out areas to watch tor paradigm shifts.

--このテキストは、 ペーパーバック 版に関連付けられています。

""Paradigms: The Business of Discovering the Future" is a secret weapon. I'm buying a copy for each of my customers and suppliers . . . but none for my competitors!"-- Harvey Mackay, author of "Swim with the Sharks Without Being Eaten Alive "and "Sharkproof""All about change and what it does for your business . . . Should have a prominent place on the desk of every business owner who intends to stay competitive.""--Entrepreneur""If you can figure out what changes are in store for the marketplace, you gain extradordinary leverage against your competition. How do you do it? Joel Barker advises.""-- Success""With Paradigms, Joel Barker continues his role as master teacher and advisor to society's leaders. His insight can help people prepare for the future in these turbulent times."-- Larry Osterwise, Vice Preident, U.S. Market-Driven Quality Assessment, IBM --このテキストは、 ペーパーバック 版に関連付けられています。

Joel Arthur Barker has been a teacher and advertising executive and has served as director of the Future Studies Department of the Science Museum of Minnesota. His corporate clients include IBM, Monsanto, AT&T, General Mills, U.S. Sprint, the Mayo Clinic, 3M, Motorola, and Digital Equipment Corporation. --このテキストは、 ペーパーバック 版に関連付けられています。