内容説明
Just having the name of a business recognized in the market is not enough to drive repeat sales. It’s important for a company, retail shop, or restaurant to have other ways to further boost sales. This book introduces impressive and effective promotional novelties, such as creative press kits, promotional materials, and limited-time, only must-have giveaways, which keep current customers loyal and satisfied, and attract new customers. Freebies are very rewardingeveryone enjoys free giftsand the customer feels like they are appreciated. Promotional gifts have been utilized successfully by many different industries in fun and unique ways. This is a one-of-a-kind source of useful and creative ideas for graphics designers and advertising professionals.
内容（「BOOK」データベースより）
店頭・街頭で配布される販促ノベルティをはじめとして、商品購入時、懸賞応募時にもらえるグッズ、新商品発表時のプレスキットなど、限られた期間と場所でしか目にすることができないノベルティを特集。顧客を獲得するために制作された、オリジナリティ溢れる作品を多数掲載した。
