Amazon.co.jp
ネットビジネスについての手引書は山のようにあるが、パトリシア・シーボルドの『Customers.com』ほど、e-コマースへの理解と情熱をもった本はないに違いない。シーボルドは、ボーング、バブソン大学、ナショナル・セミコンダクター、ハーツ、フォトディスク、ウェルズ・ファーゴといった多分野にわたる企業や団体に対するケーススタディーに基づき、e-コマースを成功させる方法を導く。彼女は、いかなるe-コマースも、まずは顧客を知ることから始めなければならないという。
「電子商業の世界では、顧客について知ること、顧客がどんな商品やサービスを求めているかを把握することに、『現実世界』におけるビジネス以上の重要性がある。街角の食料品屋なら、物理的に近いという便利さが客を集めるので、客のニーズにある程度対応できるビジネスをすればそれで十分である。しかし、こうした利点がない場合、つまり、客が欲しいものを得るためにさまざまな場所へアクセスできるような場合、彼らが求めているものを正確に知っておくことは重要である」
本書の最初のセクションでは、e-コマースに挑戦するすべての組織・団体を対象とした5つのステップの概要が述べられている。最後のセクションには、実際にe-コマースを開始するための技術的なガイダンスとアドバイスが書かれている。しかし本書の中心は、e-ビジネスやe-コマースを見事に成功させた16の企業のケーススタディーである。各ケースともよくリサーチされており、それぞれの企業の経営陣一覧も掲載されている。ネットビジネスに興味がある読者にとって、本書は本棚にしまうのではなく、机の上に置いておくべき本だ。ぜひお勧めしたい1冊である。 --このテキストは、絶版本またはこのタイトルには設定されていない版型に関連付けられています。
「電子商業の世界では、顧客について知ること、顧客がどんな商品やサービスを求めているかを把握することに、『現実世界』におけるビジネス以上の重要性がある。街角の食料品屋なら、物理的に近いという便利さが客を集めるので、客のニーズにある程度対応できるビジネスをすればそれで十分である。しかし、こうした利点がない場合、つまり、客が欲しいものを得るためにさまざまな場所へアクセスできるような場合、彼らが求めているものを正確に知っておくことは重要である」
本書の最初のセクションでは、e-コマースに挑戦するすべての組織・団体を対象とした5つのステップの概要が述べられている。最後のセクションには、実際にe-コマースを開始するための技術的なガイダンスとアドバイスが書かれている。しかし本書の中心は、e-ビジネスやe-コマースを見事に成功させた16の企業のケーススタディーである。各ケースともよくリサーチされており、それぞれの企業の経営陣一覧も掲載されている。ネットビジネスに興味がある読者にとって、本書は本棚にしまうのではなく、机の上に置いておくべき本だ。ぜひお勧めしたい1冊である。 --このテキストは、絶版本またはこのタイトルには設定されていない版型に関連付けられています。
内容説明
Read by the Author
Three Cassettes, 5 hours
Patricia Seybold has advised major companies not only on the technical requirements for a successful electronic commerce strategy, but also on the management, marketing, sales, and customer support systems necessary to create an infrastructure that seamlessly blends a company?s e-commerce initiative with overall business.
It all starts with customers. For the past several years, Seybold has been working with electronic commerce pioneers who have made life easier for their customers by figuring out what they want and designing their Internet strategy accordingly. Seybold?s guide is packed with insights on how both Fortune 500 giants and smaller companies have created e-commerce initiatives that place them well ahead of their competitors.
With additional in-depth examples from American Airlines, Amazon.com, Babson College, Bell Atlantic, Dell Computer, PhotoDisc, General Motors, and Cisco Systems, Customers.com is an exceptionally rich source of ideas and information; the one audiobook you need to stay in business in the rapidly changing era of electronic commerce. --このテキストは、絶版本またはこのタイトルには設定されていない版型に関連付けられています。
Three Cassettes, 5 hours
Patricia Seybold has advised major companies not only on the technical requirements for a successful electronic commerce strategy, but also on the management, marketing, sales, and customer support systems necessary to create an infrastructure that seamlessly blends a company?s e-commerce initiative with overall business.
It all starts with customers. For the past several years, Seybold has been working with electronic commerce pioneers who have made life easier for their customers by figuring out what they want and designing their Internet strategy accordingly. Seybold?s guide is packed with insights on how both Fortune 500 giants and smaller companies have created e-commerce initiatives that place them well ahead of their competitors.
With additional in-depth examples from American Airlines, Amazon.com, Babson College, Bell Atlantic, Dell Computer, PhotoDisc, General Motors, and Cisco Systems, Customers.com is an exceptionally rich source of ideas and information; the one audiobook you need to stay in business in the rapidly changing era of electronic commerce. --このテキストは、絶版本またはこのタイトルには設定されていない版型に関連付けられています。
内容（「BOOK」データベースより）
インターネットで成功する企業と失敗する企業はどこが違うのか?情報戦略の鍵はネットビジネスにあり。IT業界でも最も著名なコンサルタントが米国企業16社を徹底分析、成功するネットビジネス戦略を指南する全米大ベストセラー。
内容（「MARC」データベースより）
インターネットで成功する企業と失敗する企業はどこが違うのか? IT業界で最も著名なコンサルタントが、米国企業16社を徹底分析し、成功するネットビジネス戦略を指南する、全米で大ベストセラーになった本。
Amazon.com
Lots of books have been written about how to do business on the Internet, but few can match the understanding and passion for making e-commerce work of Patricia Seybold's Customers.com. Drawing on case studies of companies and organizations as diverse as Boeing, Babson College, National Semiconductor, Hertz, PhotoDisc, and Wells Fargo, Seybold identifies what makes e-commerce work successfully. She argues that any e-commerce initiative has to begin with the customer. She writes:
--このテキストは、絶版本またはこのタイトルには設定されていない版型に関連付けられています。
In the electronic commerce world, knowing who your customers are and making sure you have the products and services they want becomes even more imperative than it is in the "real" world.... The corner grocery needs only to approximate what customers really want because the convenience factor brings in the business. But when you eliminate this advantage--when customers can go anywhere to get what they want--you'd better know what they're looking for.The first section of the book outlines five steps aimed at any organization grappling with the challenge of doing e-commerce right. The final section offers a technology roadmap and suggestions for getting e-commerce initiatives off the ground. But the heart of the book is the 16 case studies of companies that have successfully embraced e-business and e-commerce. Each is well researched, and includes an executive summary and "take-aways" about what each firm did right. If you're looking to develop your business online, this book belongs on your desk, not your bookshelf. Highly recommended. --Harry C. Edwards
--このテキストは、絶版本またはこのタイトルには設定されていない版型に関連付けられています。
From Publishers Weekly
Aiming her debut at both executives and the technologists who carry out their dictums, consultant Seybold consolidates a wealth of information on how to link businesses to the Internet and other electronic tools. Her "five steps to success" in electronic commerce?"Make it easy for customers to do business with you" and "Redesign your customer-facing business processes from the end customer's point of view," to name two?are confirmed by a compilation of 16 case studies illustrating "eight critical success factors," including knowing the target market, giving customers room to browse and making service more personalized. Tales from the Webbing of American Airlines, National Semiconductor, Hertz, Amazon.com and Bell Atlantic, among others, make the book's basic messages seem inescapable, though at a cost of much built-in redundancy, as they crop up in a myriad of contexts. Going beyond screen-based issues, Seybold shows how billing for electronic commerce or the integration of third-party business can tip the scales toward on-line profitability. The final "handbook" outlines general prescriptions for planning and implementation. While much of the detail about particular Web sites will be outdated before long, of more lasting value are the lessons regarding insightful marketing, innovations and just good business sense?regardless of medium. Illustrations not seen by PW. Author tour.
Copyright 1998 Reed Business Information, Inc. --このテキストは、絶版本またはこのタイトルには設定されていない版型に関連付けられています。
Copyright 1998 Reed Business Information, Inc. --このテキストは、絶版本またはこのタイトルには設定されていない版型に関連付けられています。
Book Description
Read by the Author
Three Cassettes, 5 hours
Patricia Seybold has advised major companies not only on the technical requirements for a successful electronic commerce strategy, but also on the management, marketing, sales, and customer support systems necessary to create an infrastructure that seamlessly blends a company?s e-commerce initiative with overall business.
It all starts with customers. For the past several years, Seybold has been working with electronic commerce pioneers who have made life easier for their customers by figuring out what they want and designing their Internet strategy accordingly. Seybold?s guide is packed with insights on how both Fortune 500 giants and smaller companies have created e-commerce initiatives that place them well ahead of their competitors.
With additional in-depth examples from American Airlines, Amazon.com, Babson College, Bell Atlantic, Dell Computer, PhotoDisc, General Motors, and Cisco Systems, Customers.com is an exceptionally rich source of ideas and information; the one audiobook you need to stay in business in the rapidly changing era of electronic commerce.
--このテキストは、絶版本またはこのタイトルには設定されていない版型に関連付けられています。
Three Cassettes, 5 hours
Patricia Seybold has advised major companies not only on the technical requirements for a successful electronic commerce strategy, but also on the management, marketing, sales, and customer support systems necessary to create an infrastructure that seamlessly blends a company?s e-commerce initiative with overall business.
It all starts with customers. For the past several years, Seybold has been working with electronic commerce pioneers who have made life easier for their customers by figuring out what they want and designing their Internet strategy accordingly. Seybold?s guide is packed with insights on how both Fortune 500 giants and smaller companies have created e-commerce initiatives that place them well ahead of their competitors.
With additional in-depth examples from American Airlines, Amazon.com, Babson College, Bell Atlantic, Dell Computer, PhotoDisc, General Motors, and Cisco Systems, Customers.com is an exceptionally rich source of ideas and information; the one audiobook you need to stay in business in the rapidly changing era of electronic commerce.
--このテキストは、絶版本またはこのタイトルには設定されていない版型に関連付けられています。
商品の説明
"In the Net economy, business issues and technology issues go hand in hand. Patricia Seybold's insightful book shows how companies can use technology to streamline business processes and keep customers coming back for more." --James L. Barksdale, president and CEO, Netscape
"Terrifically useful. If you have any interest in implementing a Web site for e-commerce, you really must read this book." --Geoffrey Moore, author, Inside the Tornado and The Gorilla Game
"Even if you're very, very good at being a dinosaur, you're still extinct. Patty's excellent prescriptions bring you right into the Interactive Age. A must-read if you expect to make a profit a year from now." --Martha Rogers, co-author, The One to One Future and Enterprise One to One
"Customers.com hits the core issue of e-business head on. A very informative, fun, and easy read." --Gideon Sasson, executive vice president, online brokerage, Charles Schwab
"This is the book for creating a serious Web strategy! I'm going to give copies to all my friends who are extending their businesses to the Internet." --Bill Joy, co-founder and vice president of research, Sun Microsystems
"The case studies in Customers.com are a treasure trove of insights into the real-world challenges facing anyone seeking to do business on the Internet. . . . Excellent reading for executives, producers, and technical managers alike." --Joel Ball, director, business intelligence, Disney Online
"Seybold reveals the secrets for profit in the digital economy with laser-like principles and practical tips." --Nicholas Rudd, chief knowledge officer, Wunderman Cato Johnson
"Patty Seybold has nailed it right on the head. This is a must-read for anyone who wants to prosper in the next generation of business." --Irving Wladawsky-Berger, general manager, Internet Division, IBM
--このテキストは、絶版本またはこのタイトルには設定されていない版型に関連付けられています。
著者について
Patricia B. Seybold is the founder and CEO of the Boston-based Patricia Seybold Group, a worldwide business and technology consulting firm. Its clients include Ameritech, Arthur Anderson, Hewlett Packard, the International Monetary Fund, Microsoft, State Street Bank, and Warburg Pincus.
--このテキストは、絶版本またはこのタイトルには設定されていない版型に関連付けられています。
