ジョン・コッターの企業変革ノート [単行本]

 『The Heart of Change』は、企業が方向転換を進める際に陥りやすい過ちを避け、変革を実施するためのガイドラインを記した、ジョン・コッターの『Leading Change』の続編だ。コッターは、多くの企業が変革に失敗するのは、「効果的な行動を動機づけるフィーリング（感情）」に焦点を当てたクリエーティブな手法を取り入れずに、「情報収集、分析、報告書の作成、プレゼンテーション」にあまりにも執着しすぎているため、と指摘する。

   デロイト・コンサルティング社のパートナーであるダン・コーエンの協力をもとに、コッターは彼独自の8段階のアプローチが、100社以上の企業に対し、いかに有効であったかを述べる。たいていどの事例でも、企業は変化の必要性を「見て」「感じる」ことによって変化する。たとえば営業担当者が、製品への不満を訴える顧客のビデオを見せることによって、早急に製造プロセスを変更しなければならないことを強調。また他の事例では、購買部長が役員室のテーブルに424種類の異なる手袋を並べ、それぞれ異なるベンダーから異なる価格帯で購入されていることを見せ、企業の非効率でムダな側面を上層部に訴えている。

   実際の事例や実践的なアドバイスを満載した本書では、さまざまな分野の企業の変革が網羅されている。企業の大小にかかわらず、あらゆる経営者と社員が、多くのことを本書から吸収できることは間違いない。とにかくおすすめの書だ。（Harry C. Edwards, Amazon.com） --このテキストは、 ハードカバー 版に関連付けられています。

ハーバードビジネススクールの人気教授、ジョン・コッターが名著“Leading Change”（邦訳『企業変革力』日経BP社）の続編として書き下ろした全米ベストセラー“The Heart of Change”の日本語版。コッターが前著で提唱した変革の8つのステップに沿いながら、企業変革を成功に導くのはMBAが重視する「分析」ではなく、人の心に訴えて「見て、感じて、変化する」ことであると豊富な具体例で解き明かす。

ハーバードビジネススクール松下幸之助冠講座教授の心に訴えるリーダーシップ論。8段階変革プロセスの全貌。

ハーバードビジネススクール松下幸之助冠講座教授の心に訴えるリーダーシップ論。大規模なインタビューを行い、「変革の8段階」の各段階で直面する本質的な問題を掘り下げ、どのように対応すべきかを明らかにする。

The Heart of Change is the follow-up to John Kotter's enormously popular book Leading Change, in which he outlines a framework for implementing change that sidesteps many of the pitfalls common to organizations looking to turn themselves around. The essence of Kotter's message is this: the reason so many change initiatives fail is that they rely too much on "data gathering, analysis, report writing, and presentations" instead of a more creative approach aimed at grabbing the "feelings that motivate useful action." In The Heart of Change, Kotter, with the help of Dan Cohen, a partner at Deloitte Consulting, shows how his eight-step approach has worked at over 100 organizations. In just about every case, change happened because the players were led to "see" and "feel" the change. In one example, a sales representative underscores a sense of urgency to change a manufacturing process by showing a videotaped interview with an unhappy customer; in another, a purchasing manager makes his point to senior management about corporate waste by displaying on the company's boardroom table the 424 different kinds of gloves that the company had procured through different vendors at vastly different prices. Well written and loaded with real-life examples and practical advice, The Heart of Change towers over other change-management titles. Managers and employees at organizations both big and small will find much to draw from. Highly recommended. --Harry C. Edwards
--このテキストは、 ハードカバー 版に関連付けられています。

The Heart of Change is John Kotter's follow-up to his enormously popular first book, Leading Change, in which he outlined a framework for implementing change that sidesteps many of the pitfalls common to organisations looking to turn themselves around. The essence of Kotter's message is this: the reason so many change initiatives fail is because they rely too much on "data gathering, analysis, report writing, and presentations" instead of a more creative approach aimed at grabbing the "feelings that motivate useful action". In The Heart of Change, Kotter, with the help of Dan Cohen, a partner at Deloitte Consulting, shows how his eight-step approach has worked at over 100 organisations. And in just about each case, change happened because the players were lead to "see" and "feel" the change. In one example, a sales representative underscores a sense of urgency to change a manufacturing process by showing a videotape interview of an unhappy customer; in another example, a purchasing manager makes his point to senior management about corporate waste by displaying on the company's boardroom table the 424 different kinds of gloves that the company had procured through different vendors at vastly different prices. Well written and loaded with real-life examples and practical advice The Heart of Change towers over other change management titles. Managers and employees at organisations both big and small will find much to draw from. --Harry C Edwards --このテキストは、 ハードカバー 版に関連付けられています。

"Never underestimate the power of a good story," Kotter and Cohen testify in this highly readable sequel to Kotter's groundbreaking Leading Change. Practicing what they preach, they have culled, from hundreds of interviews conducted by Deloitte Consulting, the 34 most instructive and vivid accounts of companies undergoing large-scale change. With chapters organized by each of the eight stages of change Kotter identified in his 1996 bestseller, the authors deftly contrast success stories with fumbles, then utilize the compare-and-contrast format for lively "how-to/how-not-to" discussion. Throughout, they pepper their discussion with arresting (and quotable) aphorisms, such as "Dying will not help" and "Honesty always trumps propaganda," to ensure that readers remain on task, engaged and awake. Viewed in stages with concrete examples and convenient end-of-chapter summaries, the challenges and opportunities of the change process emerge in sharp relief. Kotter and Cohen demonstrate the critical difference that focus, faith, leadership, commitment and creativity make in winning employees' hearts, offering good stories that truly apply to each topic. "The single biggest challenge in the process is changing people's behavior," they insist, while providing convincing evidence (as well as examples of the effectiveness of videos and creative visual displays) that their method of "see-feel-change" will enable a company to overcome resistance lurking in its midst.
Copyright 2002 Cahners Business Information, Inc. --このテキストは、 ハードカバー 版に関連付けられています。

John Kotter's international bestseller Leading Change struck a powerful chord with legions of managers everywhere. It acknowledged the cynicism, pain, and fear they faced in implementing large-scale change-but also armed them with an eight-step plan of action for leaping boldly forward in a turbulent world.

Now, Kotter and coauthor Dan S. Cohen delve deeper into the subject of change to get to the heart of how change actually happens. Through compelling, real-life stories from people in the trenches, in all kinds of organizations, the authors attack the fundamental problem that underlies every major transformation: How do you go beyond simply getting your message across to truly changing people's behavior?

Based on interviews within over 100 organizations in the midst of large-scale change, The Heart of Change delivers the simple yet provocative answer to this question, forever altering the way organizations and individuals approach change. While most companies believe change happens by making people think differently, Kotter and Cohen say the key lies in making them feel differently. They introduce a new dynamic-"see-feel-change"-that fuels action by showing people potent reasons for change that spark their emotions.

Organized around the revolutionary eight-step change process introduced in Leading Change, this story-driven book shows how the best change leaders use not just reports or analysis, but gloves, video cameras, airplanes, office design, and other concrete elements to impel people toward positive action. The authors reveal how this appeal to the heart-over the mind-motivates people to overcome even daunting obstacles to change and produce breathtaking results.

For individuals in every walk of life and companies in every stage of change, this compact, no-nonsense book captures the heart-and the how-of successful change.
--このテキストは、 ハードカバー 版に関連付けられています。

John P. Kotter is the Konosuke Matsushita Professor of Leadership at the Harvard Business School. Dan Cohen is a consultant with Deloitte and Touche Consulting Group. --このテキストは、 ハードカバー 版に関連付けられています。

コッター,ジョン・P.
ハーバード・ビジネス・スクール松下幸之助冠講座教授(リーダーシップ)。MIT、ハーバード大学卒業後、1972年からハーバード・ビジネス・スクールで教鞭をとる。1980年、ハーバード史上最年少の33歳で終身教職権を取得

コーエン,ダン・S.
デロイト・コンサルティングのプリンシパル。大企業の変革を得意とし、顧客企業にはエクソン・モービル、デル、コカ・コーラなどが名を連ねる。また、大学でも企業行動について教えている

高遠 裕子
翻訳家(本データはこの書籍が刊行された当時に掲載されていたものです)