なぜ、それを考えつかなかったのか?―最高の結果を生む聡明な思考法 [単行本]

●あなたの思考法は今のままでベストですか？きっとそうではないはずです。それに気づいていながら、つい「いつもどおりに考えてしまう」惰性的悪循環。それを破れば、後で「こうすれば良かった、ああすれば良かった」と後悔することはなくなります。

複雑な手法を必要とするわけではありません。手の打ちようがないと思われるほど最悪な状況をいかにして自分、自社に有利な状況に一変させるか…その思考法について、歴史上の著名な人々の聡明な思考法を豊富に紹介しながら、また、卓越した思考が発揮された興味深い具体例をあげながら、まるで物語のように語りかけてくれます。

「まあまあの」意思決定と解決策であなたは満足していませんでしたか? それを「ベストな」意思決定と解決策に変えませんか? 聡明な思考法を身に付けて、成功への扉を開ける頭脳の鍵を手に入れるための一冊。

McCoy, a Los Angeles Superior Court judge and professor at Pepperdine, isn't afraid to admit his mistakes. He opens this book by discussing one of his first cases: the plaintiff had what appeared to be significant brain damage following an accident. It seemed that he would get a sizable judgment until opposing counsel produced a videotape of the man exercising. He had fooled his attorneys as well as McCoy, who learned a valuable lesson: no one judge, attorney or businessperson can afford to make haphazard and lazy judgments without examining all the facts. In this guide to achieving professional success via creative methods, McCoy prescribes various exercises, including some in hypothetical situations, to show how readers can enhance their powers of observation and perception. For example, McCoy suggests that readers "[o]btain a clear view of reality," "[d]oublecheck observations" and "[s]tudy both the forest and the trees." While McCoy's advice is solid, the book is so busy that readers will probably have difficulty absorbing its practical content. He intersperses mental exercises between straight text and chapter summaries. Adding to the confusion is McCoy's overly energetic use of business, historical and political case studies, which end up obscuring the useful content.

Copyright 2001 Cahners Business Information, Inc.

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Awaken creativity and ignite new standards of thinking to enhance your mental dexterity

Critical thinking, proactive decision-making, and dynamic creativity are thinking skills essential to success in all business and personal endeavors. Many of us, however, are not accustomed to using these skills when attempting to make balanced decisions. Why Didn't I Think of That? provides readers with the precise steps to follow when making decisions requiring observation, accuracy, and analysis to determine the most favorable outcome, such as:

* Outsmarting the competition that holds the market share
* Agreeing on a financial investment
* Working with a deceptive colleague
* Persuading a stubborn relative

Including self-tests designed to develop progressively better judgement for balanced decision-making, each chapter challenges readers to apply techniques for generating creative ideas and methods for making optimal choices. Within hours, readers will learn to seize opportunities, capitalize on original ideas, recognize the significance of subtle, yet important events, protect against deception, and ultimately avoid having to say, "Why didn't I think of that?"

Why Didn't I Think of That? is indispensable reading for professionals at all levels of business, teachers, students and anyone interested in gaining thinking skills that will prove invaluable in their careers and their personal lives. It is the quickest guide to improving performance IQ.
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Why Didn't I Think of That? uncovers and corrects hidden loopholes and blindspots in our thinking that significantly diminish the effectiveness of our creativity, decision-making and problem-solving.

Most of us take our thinking skills for granted, unwittingly leaving loopholes and blindspots in our thinking which only hindsight tells us we should have considered. We fail to see opportunities, we reject ideas our competitors later exploit, we miscalculate the significance of events which prove crucial, we fall for deceptions only to wonder later how we could have let our guard down. Time and again we ask: Why didn't I think of that? Then, we just go on thinking as usual, making the same old mistakes over and over again.

This book stops that cycle with highly effective approaches anyone can use to sharpen their thinking at work and home. The book breaks down the complex process of creative problem-solving and decision-making into simple steps anyone can follow, and it illustrates those steps with the stories of history's best minds at work, from Madame Curie to Albert Einstein and NASA's talented flight controllers to Intel's brilliant marketeers.

In just a few hours, this book will greatly strengthen your creative decision-making and problem-solving skills by replacing old habits with new methods that transform workable decisions into brilliant ones, acceptable solutions into spectacular ones. With every illustration, every example of both brilliant and shoddy thinking, you will find yourself challenged to apply what you've learned in practical exercises designed to reinforce your best thinking by closing the loopholes and illuminating the blindspots that leave you vulnerable to costly and regrettable errors.

Rather than taking your thinking for granted, you will break the cycle of "thinking as usual," and open your mind to possibilities that before only came to you through hindsight. You will emerge a far better thinker who, more often than not, comes up with innovative solutions and wise decisions that leave others, rather than you, asking: "Why didn't I think of that?"
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Charles W. McCoy, Jr., a judge at the Los Angeles Superior Court, California's highest court, has been published extensively in law journals throughout the country. He is an adjunct professor at Pepperdine University School of Law and Southwestern University School of Law.
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マッコイ,Jr.,チャールズ・W.
カリフォルニア州の最上位裁判所であるロサンゼルス高等裁判所判事。ペパーディン大学のロースクールとサウスウェスタン大学のロースクール、2つのロースクールで講義を担当している。法律関係のジャーナルにも数多くの論説を発表している

ルディー 和子
アメリカの化粧品会社エスティ・ローダ社マーケティング・マネジャー、出版社タイム・インクのダイレクト・マーケティング本部長を経て、現在、マーケティング・コンサルティングや講演活動を主業務とするウィトン・アクトン社代表。社団法人日本ダイレクト・メール協会常務理事(本データはこの書籍が刊行された当時に掲載されていたものです)