なぜ、この人たちは金持ちになったのか - 億万長者が教える成功の秘訣 [単行本]

   全米の純資産100万ドル以上（およそ1億2000万円以上）の億万長者1000人に直接面接して集めた「成功の秘訣」である。著者はアメリカの富裕層向けマーケティング研究の第一人者である大学教授で、前著『となりの億万長者』はベストセラーになっている。原書の『The Millionaire Mind』は邦訳の約3倍のボリュームがあり、Amazon.comで「中だるみする」と評されたが、訳書は3分の1に要約され、読みやすくまとめられている。

   本書の醍醐味のひとつは、調査によって明かされる億万長者の意外な顔である。超高級住宅街の豪邸に住み、派手なバカンスにゴルフ三昧の日々…というのが資産家の一般的なイメージだが、実際は倹約の精神に貫かれた生活を送っていることがわかる。クーポン券の収集、ディスカウントストアで日用品のまとめ買い、というのがこの人たちの「買い方」なのである。

   もうひとつは、億万長者が語る成功の秘訣や、彼らを億万長者にした独特の発想である。学校の成績やIQ、MBAの有無はいっさい関係なく、誠実さや人とうまくやっていく能力があったからだ、というのである。「自営でないほうが、むしろリスクが高い」「真のリスクは他人に人生をコントロールされること」といった起業家精神や、「ローンに頼らない」「上場企業だけを投資先にしない」といった金融・投資の哲学は、傾聴に値する。

   調査結果をただまとめただけでは、これほど読みごたえのあるものにはならない。著者の鋭い推論や、自己啓発を促す巧みな文章が、この「億万長者シリーズ」の2作をベストセラーに導いた要因であろう。（棚上 勉）

After its first publication, Dr. Thomas J. Stanley's second best-seller The Millionaire Mind spent over four months on the New York Times best-seller list, rising to position #2, and has sold over half a million copies. Here is the first paperback edition of Stanley's second groundbreaking study of America's wealthy.The Millionaire Mind targets a population of millionaires who have accumulated substantial wealth and live in ways that openly demonstrate their affluence. Exploring the ideas, beliefs, and behaviors that enabled these millionaires to build and maintain their fortunes, Dr. Stanley provides a fascinating look at who America's financial elite are and how they got there. What were their school days like? How did they respond to negative criticism? What are the characteristics of the millionaire's spouse? Is religion an important part of their lives?The author uncovers the surprising answers to these and similar questions, showing readers through concrete examples just what it is that makes the wealthy prosper when others would turn away dejected or beaten.The Millionaire Mind promises to be as transformational as Dr. Stanley's previous best-seller. This book answers universal questions with solid statistical evidence in an approachable, and anecdotal style. The number of copies sold of this soon-to-be-classic will surely be in the millions. --このテキストは、 ペーパーバック 版に関連付けられています。

これで納得!「金持ち父さん」になる方法。学校、仕事、結婚、買い物―ミリオネアの生き方・考え方はココが違う!NYタイムズ絶賛の全米ベストセラー。

本当の金持ちってどんな人? どうしたらお金に不自由せずに暮らせるの? アメリカ富裕層研究の第一人者が最新の調査データをもとに、金持ちになるための法則を明かす。全米ベストセラー第1位を記録した話題作。

What do you do after you've written the No. 1 bestseller The Millionaire Next Door? Survey 1,371 more millionaires and write The Millionaire Mind. Dr. Stanley's extremely timely tome is a mixture of entertaining elements. It resembles Regis Philbin's hit show (and CD-ROM game) Who Wants to Be a Millionaire, only you have to pose real-life questions, instead of quizzing about trivia. Are you a gambling, divorce-prone, conspicuously consuming "Income-Statement Affluent" Jacuzzi fool soon to be parted from his or her money, or a frugal, loyal, resole your shoes and buy your own groceries type like one of Stanley's "Balance-Sheet Affluent" millionaires? "Cheap dates," millionaires are 4.9 times likelier to play with their grandkids than shop at Brooks Brothers. "If you asked the average American what it takes to be a millionaire," he writes, "they'd probably cite a number of predictable factors: inheritance, luck, stock market investments.... Topping his list would be a high IQ, high SAT scores and gradepoint average, along with attendance at a top college." No way, says Stanley, backing it up with data he compiled with help from the University of Georgia and Harvard geodemographer Jon Robbin. Robbin may wish he'd majored in socializing at L.S.U., instead, because the numbers show the average millionaire had a lowly 2.92 GPA, SAT scores between 1100 and 1190, and teachers who told them they were mediocre students but personable people. "Discipline 101 and Tenacity 102" made them rich. Stanley got straight C's in English and writing, but he had money-minded drive. He urges you to pattern your life according to Yale professor Robert Sternberg's Successful Intelligence, because Stanley's statistics bear out Sternberg's theories on what makes minds succeed--and it ain't IQ.

Besides offering insights into millionaires' pinchpenny ways, pleasing quips ("big brain, no bucks"), and 46 statistical charts with catchy titles, Stanley's book booms with human-potential pep talk and bristles with anecdotes--for example, about a bus driver who made $3 million, a doctor (reporting that his training gave him zero people skills) who lost $1.5 million, and a loser scholar in the bottom 10 percent on six GRE tests who grew up to be Martin Luther King Jr. Read it and you'll feel like a million bucks. --Tim Appelo
--このテキストは、絶版本またはこのタイトルには設定されていない版型に関連付けられています。

After its first publication, Dr. Thomas J. Stanley's second best-seller The Millionaire Mind spent over four months on the New York Times best-seller list, rising to position #2, and has sold over half a million copies. Here is the first paperback edition of Stanley's second groundbreaking study of America's wealthy. The Millionaire Mind targets a population of millionaires who have accumulated substantial wealth and live in ways that openly demonstrate their affluence. Exploring the ideas, beliefs, and behaviors that enabled these millionaires to build and maintain their fortunes, Dr. Stanley provides a fascinating look at who America's financial elite are and how they got there. What were their school days like? How did they respond to negative criticism? What are the characteristics of the millionaire's spouse? Is religion an important part of their lives? The author uncovers the surprising answers to these and similar questions, showing readers through concrete examples just what it is that makes the wealthy prosper when others would turn away dejected or beaten. The Millionaire Mind promises to be as transformational as Dr. Stanley's previous best-seller. This book answers universal questions with solid statistical evidence in an approachable and anecdotal style. The number of copies sold of this soon-to-be-classic will surely be in the millions.
--このテキストは、 ペーパーバック 版に関連付けられています。

Building on his research from the best-selling "The Millionaire Next Door," Dr. Thomas J. Stanley delves further into the psyche of the American millionaire with a groundbreaking new study, "The Millionaire Mind." In an easy-to-understand and often anecdotal style, "The Millionaire Mind" tells the stories of how people--a bus driver, a second-quality-textile entrepreneur, a Fortune 500 CEO--adopted the millionaire mindset to become financially independent.

Dr. Stanley takes a close look at the top one percent of households in America and tells us what makes them tick. His findings on how American millionaires attained financial success are based on in-depth surveys and interviews with more than 1,300 millionaires. Inside "The Millionaire Mind," millionaires share their experiences, thoughts, and beliefs on the following topics:

--Memories from their school days --Personal thoughts on being "the smart kid in the dumb row" --Finding the courage to make difficult financial decisions --How they select a vocation --Driving factors behind their success --Tips for running economically productive households --What they look for when purchasing a home --Where they spend their money and free time

While we tend to think of millionaires in terms of luxury and expense--i.e. Brooks Brothers, Jaguar, or month long jaunts to Paris and Rome--millionaires admit they are more likely to spend their money at J.C. Penney or Wal-Mart and enjoy their free time with family and friends, or raising money for charity. Dr. Stanley places fact ahead of fiction and reveals the traits, qualities, and characteristics inside "The Millionaire Mind."
--このテキストは、絶版本またはこのタイトルには設定されていない版型に関連付けられています。

Dr. Thomas J. Stanley is an author, lecturer, and researcher who has studied the affluent since 1973 He's also the author of the best-selling books The Millionaire Next Door and Marketing to the Affluent, which was selected one of then outstanding business books by the editors of Best of Business Quarterly. His work is frequently cited in the national media. Dr. Stanley, who holds a Ph.D. in business administration from the University of Georgia in Athens, was formerly a professor of marketing at Georgia State University, where he was named Omicrom Delta Kappa Outstanding Professor. He lives in Atlanta. --このテキストは、 ペーパーバック 版に関連付けられています。

スタンリー,トマス・J.
アメリカ富裕層研究の第一人者。ジョージア州立大学の教授職を経て、ニューヨーク州立大学オルバニー校マーケティング学部の教授となり、1973年、アメリカ全土の億万長者を対象とした初の大規模調査を実施。現在は教壇を退き、富裕層向けビジネスを行う企業や金融機関のアドバイザー、講演者として活躍している

広瀬 順弘
1932年東京生まれ。青山学院大学英米文学科卒業。アメリカ大使館広報文化局勤務を経て翻訳家となる。フィクション、ノンフィクションを問わず幅広く活躍(本データはこの書籍が刊行された当時に掲載されていたものです)